A brief to turn the current Kellogg’s Kombos campaign into a digital experience. Using the sounds of different Kellogg’s Kombo crunches, we created a virtual DJ experience. Scoring 16/20 overall. Not enough to get us to Cannes, but enough to get us some nice quotes about our work.

“I really liked the idea of integrating the Kellogg’s crunch into a virtual DJ experience–a genius way of engaging users with experimentation and fun.”

“Brilliantly combines digital innovation, music and taste-centricity to create a memorably, highly shareable experience.”

“Love the concept. And the art direction and copywriting is great.”